Glacier’s Goodies, a small business I founded in 2023, was inspired by my dog Glacier’s struggle with a sensitive stomach and the lack of suitable treats in stores. I began creating homemade treats that were healthy and digestive-friendly for dogs. This led to the development of a full brand identity to launch the business and establish a memorable presence in the market.

The brand identity for Glacier’s Goodies began with designing a logo that reflected the fun and wholesome nature of the business. I selected a typeface that evoked excitement while subtly incorporating elements of dog chews. To further reinforce the brand, I included a leash visual in the logo, hinting at the future expansion of dog accessories.

I sought to create packaging that stood out in the market while being cost-efficient, as I would be producing everything at home. I decided on a candy bar shape for the treats, appealing to dog owners’ sense of novelty. The foil-wrapped bars with paper labels, reminiscent of classic chocolate bar packaging, not only caught attention but also provided a unique, playful consumer experience. The packaging was designed to comply with dog treat regulations while ensuring it remained visually enticing.

To enhance the branding, I created unique illustrations for each flavor of the treats, which were featured on the product wrappers. These illustrations reinforced the brand’s fun and creative approach while visually communicating each flavor's distinct character. By leveraging my illustration skills, I created visual assets that were both engaging and aligned with the overall brand identity.

Sustainability played a key role in the design process. I selected eco-friendly materials for the packaging to align with the growing consumer demand for environmentally conscious products. This approach not only resonated with my target audience but also reinforced the brand's commitment to sustainability.

I conducted user testing by offering free samples to friends, family, and market-goers, gathering invaluable feedback to refine the product. This iterative process helped ensure the treats were both enjoyable for dogs and appealing to their owners. I also worked on perfecting the dehydration process to extend shelf life while maintaining the quality of the treats. Additionally, I designed store displays and flavor badges to prepare for retail expansion.