Chairman's Club Kyoto

Genesys needed a destination-specific identity for its Chairman’s Club trip to Kyoto—one that felt celebratory and distinct while remaining connected to the broader brand. With broad ownership of the creative direction, I developed the identity from concept through execution, drawing on my Japanese background to build a visual language grounded in cultural context. I then translated the direction into a focused Figma library with reusable components and clear guidance, enabling consistent application across digital, print, and on-site event materials.