Azusa

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Azusa
McWilliams

Visual Designer | Illustrator

Skills

Illustration

User Interface

Animation

Logo | Branding

Iconography

Web Design

Data Visualization

Print | Layout

Experience

June 2022 - Present

Alteryx

Kirkland, WA (Remote)
Senior Visual Designer, Multimedia
July 2021 - June 2022

1-800Accountant

Bellevue, WA (Remote)
Visual Designer
May 2020 - July 2021

HackerAgency

Seattle, WA (Hybrid)
Art Director | Designer
September 2019 - May 2020

Coldwell Banker Bain

Bellevue, WA
Graphic Designer | Regional Marketing
June 2022 - Present

Elance

Remote
Freelance Designer | Illustrator
  • Led the evolution of Alteryx’s custom illustrations and icons, contributing to a cohesive brand identity and strengthening brand recognition

  • Developed marketing materials and digital ad campaigns across various platforms, driving a significant increase in engagement and consistently surpassing industry standards

  • Collaborated cross-functionally to ensure brand consistency and enhance campaign and event strategies

  • Created and optimized campaign landing pages, enhancing visual direction and user experience

  • Developed data-driven infographics and presentations to effectively communicate complex information

  • Helped manage and maintain a digital asset library, ensuring easy access to up-to-date marketing materials

  • Provided art direction and mentorship, elevating team output and ensuring adherence to brand guidelines

  • Spearheaded 1-800Accountant’s illustration and icon rebrand, unifying visuals for enhanced brand recognition across channels

  • Played a pivotal role in designing campaign and service landing pages for increased user engagement and conversion rates across desktop and mobile platforms

  • Produced diverse print and digital marketing materials, including social ads, one-pagers, decks, animations, and infographics, driving brand visibility and customer engagement

  • Developed 2D animations to elevate webinar introductions, YouTube video content, and landing page graphics

  • Collaborated closely with the creative director and other stakeholders to ensure all design deliverables met brand standards, deadlines, and project requirements

  • Pursued ongoing professional development to stay current with emerging design trends, technologies, and best practices

  • Led presentations of concepts to both internal and external teams, fostering collaboration and ideation

  • Conducted pre-press checks and reviewed live-run pieces from print vendors, managing almost 20 translated versions per piece

  • Provided mentorship and guidance to contract designers, fostering their growth and development within the agency

  • Designed direct mail packages for diverse clients, driving double-digit growth in donor engagement and average donor gifts while aligning with client objectives and brand standards

  • Collaborated with copywriters and account managers to execute integrated marketing campaigns, combining direct mail with email and social media components to maximize effectiveness

  • Researched direct mail trends and competitor strategies to inform design decisions and identify opportunities for creative differentiation

  • Assisted in designing flyers, postcards, print ads, social tiles, business cards, market reports, email templates, and more for a network of over 100 brokers, enhancing Coldwell Banker Bain’s visual identity

  • Tailored individual broker websites by editing HTML/CSS components, ensuring a customized and polished online presence

  • Supported the development of digital and print ads for property listings and open houses contributing to increased visibility and interest

  • Edited and updated existing marketing materials to reflect current property listings and realtor information, ensuring accuracy and relevance

  • Provided support in preparing presentations and proposals for prospective clients, aiding realtors in effectively showcasing properties

  • Independently managed diverse freelance projects, executing design across print, digital, and social media platforms to create visually compelling graphics and illustrations

  • Collaborated directly with clients to understand project requirements, provide creative solutions, and ensure client satisfaction with deliverables

  • Built and sustained strong client relationships, ensuring effective communication, responsiveness, and adaptability to meet project needs

  • Applied self-directed learning and problem-solving skills to overcome design challenges and deliver high-quality results

  • Utilized fine arts background to bring unique perspective and artistic flair to design projects, enhancing client deliverables

June 2022 - Present

Alteryx

Kirkland, WA (Remote)
Senior Visual Designer, Multimedia
  • Led the evolution of Alteryx’s custom illustrations and icons, contributing to a cohesive brand identity and strengthening brand recognition

  • Developed marketing materials and digital ad campaigns across various platforms, driving a significant increase in engagement and consistently surpassing industry standards

  • Collaborated cross-functionally to ensure brand consistency and enhance campaign and event strategies

  • Created and optimized campaign landing pages, enhancing visual direction and user experience

  • Developed data-driven infographics and presentations to effectively communicate complex information

  • Helped manage and maintain a digital asset library, ensuring easy access to up-to-date marketing materials

  • Provided art direction and mentorship, elevating team output and ensuring adherence to brand guidelines

July 2021 - June 2022

1-800Accountant

Bellevue, WA (Remote)
Visual Designer
  • Spearheaded 1-800Accountant’s illustration and icon rebrand, unifying visuals for enhanced brand recognition across channel

  • Played a pivotal role in designing campaign and service landing pages for increased user engagement and conversion rates across desktop and mobile platforms

  • Produced diverse print and digital marketing materials, including social ads, one-pagers, decks, animations, and infographics, driving brand visibility and customer engagement

  • Developed 2D animations, elevating webinar introductions, YouTube video content, and landing page graphics

  • Collaborated closely with the creative director and other stakeholders to ensure all design deliverables met brand standards, deadlines, and project requirements

  • Pursued ongoing professional development to stay current with emerging design trends, technologies, and best practices

May 2020 - July 2021

HackerAgency

Seattle, WA (Hybrid)
Art Director | Designer
  • Led presentations of concepts to both internal and external teams, fostering collaboration and ideation

  • Conducted pre-press checks and reviewed live-run pieces from print vendors, managing almost 20 translated versions per piece

  • Provided mentorship and guidance to contract designers, fostering their growth and development within the agency

  • Designed direct mail packages for diverse clients, driving double-digit growth in donor engagement and average donor gifts while aligning with client objectives and brand standards

  • Collaborated with copywriters and account managers to execute integrated marketing campaigns, combining direct mail with email and social media components to maximize effectiveness

  • Researched direct mail trends and competitor strategies to inform design decisions and identify opportunities for creative differentiation

September 2019 - May 2020

Coldwell Banker Bain

Bellevue, WA
Graphic Designer
  • Assisted in designing flyers, postcards, print ads, social tiles, business cards, market reports, email templates, and more for a network of over 100 brokers, enhancing Coldwell Banker Bain’s visual identity

  • Tailored individual broker websites by editing HTML/CSS components, ensuring a customized and polished online presence

  • Supported the development of digital and print ads for property listings and open houses contributing to increased visibility and interest

  • Edited and updated existing marketing materials to reflect current property listings and realtor information, ensuring accuracy and relevance

  • Provided support in preparing presentations and proposals for prospective clients, aiding realtors in effectively showcasing properties

October 2016 - July 2018

Elance

Remote
Freelance Designer | Illustrator
  • Independently managed diverse freelance projects, executing design across print, digital, and social media platforms to create visually compelling graphics and illustrations

  • Collaborated directly with clients to understand project requirements, provide creative solutions, and ensure client satisfaction with deliverables

  • Built and sustained strong client relationships, ensuring effective communication, responsiveness, and adaptability to meet project needs

  • Applied self-directed learning and problem-solving skills to overcome design challenges and deliver high-quality results

  • Utilized fine arts background to bring unique perspective and artistic flair to design projects, enhancing client deliverables

Programs

Education

UI | UX Certificate

Bellevue College

2018-2019

Bellevue, WA

Bachelor of Fine Arts

University of North Florida

2013-2015

Jacksonville, FL

Associate of Fine Arts

Valencia College

2011-2013

Orlando, FL

Languages

English

Japanese