Led the evolution of Alteryx’s custom illustrations and icons, contributing to a cohesive brand identity and strengthening brand recognition

Developed marketing materials and digital ad campaigns across various platforms, driving a significant increase in engagement and consistently surpassing industry standards

Collaborated cross-functionally to ensure brand consistency and enhance campaign and event strategies

Created and optimized campaign landing pages, enhancing visual direction and user experience

Developed data-driven infographics and presentations to effectively communicate complex information

Helped manage and maintain a digital asset library, ensuring easy access to up-to-date marketing materials

Provided art direction and mentorship, elevating team output and ensuring adherence to brand guidelines

Spearheaded 1-800Accountant’s illustration and icon rebrand, unifying visuals for enhanced brand recognition across channel

Played a pivotal role in designing campaign and service landing pages for increased user engagement and conversion rates across desktop and mobile platforms

Produced diverse print and digital marketing materials, including social ads, one-pagers, decks, animations, and infographics, driving brand visibility and customer engagement

Developed 2D animations, elevating webinar introductions, YouTube video content, and landing page graphics

Collaborated closely with the creative director and other stakeholders to ensure all design deliverables met brand standards, deadlines, and project requirements

Pursued ongoing professional development to stay current with emerging design trends, technologies, and best practices

Led presentations of concepts to both internal and external teams, fostering collaboration and ideation

Conducted pre-press checks and reviewed live-run pieces from print vendors, managing almost 20 translated versions per piece

Provided mentorship and guidance to contract designers, fostering their growth and development within the agency

Designed direct mail packages for diverse clients, driving double-digit growth in donor engagement and average donor gifts while aligning with client objectives and brand standards

Collaborated with copywriters and account managers to execute integrated marketing campaigns, combining direct mail with email and social media components to maximize effectiveness

Researched direct mail trends and competitor strategies to inform design decisions and identify opportunities for creative differentiation

Assisted in designing flyers, postcards, print ads, social tiles, business cards, market reports, email templates, and more for a network of over 100 brokers, enhancing Coldwell Banker Bain’s visual identity

Tailored individual broker websites by editing HTML/CSS components, ensuring a customized and polished online presence

Supported the development of digital and print ads for property listings and open houses contributing to increased visibility and interest

Edited and updated existing marketing materials to reflect current property listings and realtor information, ensuring accuracy and relevance

Provided support in preparing presentations and proposals for prospective clients, aiding realtors in effectively showcasing properties

Independently managed diverse freelance projects, executing design across print, digital, and social media platforms to create visually compelling graphics and illustrations

Collaborated directly with clients to understand project requirements, provide creative solutions, and ensure client satisfaction with deliverables

Built and sustained strong client relationships, ensuring effective communication, responsiveness, and adaptability to meet project needs

Applied self-directed learning and problem-solving skills to overcome design challenges and deliver high-quality results

Utilized fine arts background to bring unique perspective and artistic flair to design projects, enhancing client deliverables