Trucking Tax Hub
A standalone brand and guided e-commerce experience for 1-800Accountant
ROLE
Freelance Brand and UI/UX Designer
SCOPE
Brand identity, UX architecture, conditional user flows, UI design, e-commerce, and Figma component library
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A standalone identity and guided filing experience
1-800Accountant wanted to test a trucking-focused tax service under an identity separate from its primary brand. As the sole designer, I developed the branding and microsite, including the logo, color palette, and iconography. I mapped the user journey and designed the conditional question flow, from gathering business and vehicle information through review and checkout. I also built the Figma component library, documenting reusable controls, notifications, and interface states to support a consistent experience.
Visual Identity
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Color palette
A blue gradient anchors the identity, supported by neutral backgrounds and orange accents retained from 1-800Accountant.
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Foundations
A distinct logo incorporating the parent brand’s mark, with defined color roles and a Poppins type hierarchy.
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Shared website components
Reusable navigation, buttons, cards, and content modules for consistent layouts across the microsite.
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Layout and iconography
A column grid guides page structure, supported by solid interface icons, dimensional icons, and branded graphics.
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Forms and progress
Reusable fields, selection controls, date selection, and document uploads support the filing process, with defined states for validation and progress.
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Review and checkout
Editable summaries, optional services, payment fields, and an order summary bring the filing process through to checkout.
Microsite Design
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Filing & Checkout Flow
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