Genesys Orchestrators
A customer program identity spanning digital experiences, member recognition, merchandise, and events.
ROLE
Senior Visual Designer
SCOPE
Visual identity, iconography, recognition badges, digital and print applications, merchandise, event graphics, and Figma library development
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A cohesive identity for a multifaceted customer program
Genesys Orchestrators brought multiple customer initiatives together under one program. The visual identity needed to connect these experiences while giving individual categories and recognition levels their own distinction. Working closely with the Associate Creative Director, I contributed to the identity and its applications across digital, print, merchandise, and events. I also built and maintained the Figma component library and documented usage guidelines to help other designers apply the system consistently.
Identity System
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The Figma component library paired reusable identity elements with usage guidelines and examples to help designers apply the system consistently.
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Brand guidelines
The complete reference for the Orchestrators identity, bringing together visual standards and application guidance.
Program Identities & Recognition
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Program categories
Category icons and color cues carried through the program’s landing pages and community experience, connecting each area to the broader Orchestrators identity.
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Recognition badges
A coordinated family of badges distinguished participation levels and achievements across the program.
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Community Rockstar
A recognition treatment within Community used a dedicated badge and name tag while retaining the overall Orchestrators identity.
Digital Applications
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Web pages
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Social graphics
Merchandise & Print
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Merchandise collection
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Program introduction card
A printed overview introducing the program and its key areas.
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Sticker collection
Event Applications
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Mainstage
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Large-Format Banner
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Event signage
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